ISKCON to Promote "Jai Sri Krishna" Show on New TV Station

MUMBAI, INDIA (IT) — Colors to advertise new TV channel and the show Jai Sri Krishna in both McDonalds and ISKCON temples.

Colors, the new entrant in the Hindi general entertainment GEC) space, has a launch marketing and promotion budget of Rs 350-450 million, sources in the industry say. The plan includes a high profile coverage in top 90 cities and towns, spread across the Hindi speaking markets.

“I can't comment on how much we are spending, but it is the biggest marketing campaign ever in Indian television industry,” avers Colors marketing head Rameet Arora.

The channel from the Viacom18 stable has so far placed its campaign across 1300 hoardings in the country. It has booked 65,000 spots on television while 15 million SMS have been send across all telecom operators. Special tie-ups have also been done with McDonald's and Future Group for Pantaloons and its Big Bazaar chain.

“We have made our presence everywhere - be it television, radio, out-of-home media, print, websites, mobile and movie theatres,” says Arora.